In today’s highly competitive business landscape, personalised marketing is more important than ever. With consumers constantly being bombarded with generic advertisements, it’s becoming increasingly difficult to capture their attention and stand out from...
‘You want to click the X [on the ad] to close it, but you miss it. The digital marketing consultant will think it’s a nice 2% CTR. The customer thinks “Ahhh so annoying – I will never buy here again!”‘ – Gary Vaynerchuk...
It’s easy to assume that business cards are completely obsolete, especially with the new digital age we all find ourselves in. There are arguments as to whether this treasured medium is still necessary. Depending on who you talk to the answer is either a resounding...
How to sell a product to a customer: Your go-to first step: know your customer. The obvious: know your products. Dig deeper. Be prepared to overcome objections. Choose your channel. Don’t stop growing. You’re able to come up with innovative new solutions for the...
When it comes to promoting your business in the 21st century, the first thing that pops into your head will very likely be emails, websites, Facebook ads, and any other online marketing media you can think of. What are you missing? And yes, you are most definitely...