by Trudi Coetzee | May 22, 2020 | All Topics
As the COVID pandemic has evolved from a health crisis to an economic one, competition in different market sectors are becoming more and more fierce. There is an oversight that most small businesses make, and that is how useful a competitor can actually be. The... by Trudi Coetzee | May 15, 2020 | All Topics
Subscribe and listen to the full podcast here: https://bit.ly/2Low52E It’s been roughly 2 months now since the emergence of the Coronavirus turned all of our lives upside down. I believe that as South Africans, we are quite resilient. After all, we’ve had our... 
by Trudi Coetzee | May 8, 2020 | All Topics
Lockdown – level 4 – the new normal. To many, the announcement of a downgrade was a relief, but to most of us, what change level 4 will actually bring is not clear. Can you trade? Will this “lessening” of the restriction actually help your business at all?... 
by Trudi Coetzee | Apr 30, 2020 | All Topics
The Covid-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Business trends have shifted completely, and so has consumer... 
by Trudi Coetzee | Apr 8, 2020 | All Topics
On 9 March, Cadbury launched their annual Easter campaign. The campaign included a grandfather hiding easter eggs for his grandchildren. Who could have predicted that very soon, this scenario would be dangerous, or even impossible in countries like South Africa, where... 
by Trudi Coetzee | Mar 31, 2020 | All Topics
These are totally unprecedented times. Businesses of all sizes are scrambling to adjust to the new lockdown in South Africa. No one is sure what the future holds. As a result, budgets are much tighter. This is a totally new challenge. So it is understandable that...
