In today’s highly competitive business landscape, personalised marketing is more important than ever. With consumers constantly being bombarded with generic advertisements, it’s becoming increasingly difficult to capture their attention and stand out from...
Over the past two decades, we’ve seen books become PDFs and experienced the introduction of 3D printers. Since the introduction of digital printing in 1993 by the Indigo Corporation, the technology has come a long way since its inception and has revolutionised the...
Brochures and booklets can be powerful marketing tools. But getting them designed and ready for print can be a huge headache. Not to mention finding affordable printing services near you to actually get them done – and in time! I know the hassle. As a designer...
It’s easy to assume that business cards are completely obsolete, especially with the new digital age we all find ourselves in. There are arguments as to whether this treasured medium is still necessary. Depending on who you talk to the answer is either a resounding...
How to sell a product to a customer: Your go-to first step: know your customer. The obvious: know your products. Dig deeper. Be prepared to overcome objections. Choose your channel. Don’t stop growing. You’re able to come up with innovative new solutions for the...
