by Trudi Coetzee | Nov 17, 2019 | All Topics
I spent one incredibly busy holiday working as an event planner. And over and over, my boss hammered in the phrase: “Planning is good, promising is better.” I lived in fear of that phrase, but she was right. My boss knew that the secret to a good event was marketing,... by Trudi Coetzee | Nov 17, 2019 | All Topics
Marketing is simply “putting the right product in the right place, at the right price, at the right time.” Classic marketing will always have a place in the advertising industry, but new clientele and modern markets call for new and contemporary approaches. Textbook... 
by Trudi Coetzee | Nov 13, 2019 | All Topics
Here’s the deal. You may be great at Photoshop. You may even be an expert at CorelDraw. But if you don’t have the basics down, you’re going to run into trouble. I got a call the other day. A very distraught client wanted me to explain how to export her... by Trudi Coetzee | Nov 10, 2019 | All Topics
What do we want as a business? To grab our customer’s attention! When do we want it? Right now! Is it still useful nowadays? It can be difficult to decide what the most cost-effective way to allocate your marketing budget will be. There are calls for social media... by Trudi Coetzee | Nov 6, 2019 | All Topics
I recently met up with my best friend for coffee. She owns a wildly successful indoor plant company, and we got onto the topic of expanding her consumer base. “What I need to know,” she said, “is not what’s good now, but what will be good later.” She had hit the...
