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Variable Data Printing: How To Personalise Your Print Marketing With Variable Printing

Variable Data Printing: How To Personalise Your Print Marketing With Variable Printing

by Trudi Coetzee | Nov 22, 2023 | All Topics, How To's, Marketing Tips, Popular, Printing

In today’s highly competitive business landscape, personalised marketing is more important than ever. With consumers constantly being bombarded with generic advertisements, it’s becoming increasingly difficult to capture their attention and stand out from...
What the Future Holds for Lithographic & Digital Printing

What the Future Holds for Lithographic & Digital Printing

by Trudi Coetzee | Oct 31, 2023 | All Topics, Printing

Over the past two decades, we’ve seen books become PDFs and experienced the introduction of 3D printers. Since the introduction of digital printing in 1993 by the Indigo Corporation, the technology has come a long way since its inception and has revolutionised the...
Printing Services for Your Brochure: The Must Haves and Need To Knows (Number 7 is a life saver)

Printing Services for Your Brochure: The Must Haves and Need To Knows (Number 7 is a life saver)

by Trudi Coetzee | Oct 19, 2023 | All Topics, FAQs

Brochures and booklets can be powerful marketing tools. But getting them designed and ready for print can be a huge headache. Not to mention finding affordable printing services near you to actually get them done – and in time! I know the hassle. As a designer...

Business Cards: Should I Still Use Them and How? (Number 2 Is Super Important!)

by Trudi Coetzee | Sep 11, 2023 | All Topics, FAQs, Marketing Tips, Popular

It’s easy to assume that business cards are completely obsolete, especially with the new digital age we all find ourselves in. There are arguments as to whether this treasured medium is still necessary. Depending on who you talk to the answer is either a resounding...

How To Sell A Product: 6 Sales Tips And Printing Sales Collateral Your Business Needs

by Trudi Coetzee | Aug 27, 2023 | All Topics, How To's, Marketing Tips

How to sell a product to a customer: Your go-to first step: know your customer. The obvious: know your products. Dig deeper. Be prepared to overcome objections. Choose your channel. Don’t stop growing. You’re able to come up with innovative new solutions for the...
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