Subscribe and listen to the full podcast here: https://bit.ly/2Low52E It’s been roughly 2 months now since the emergence of the Coronavirus turned all of our lives upside down. I believe that as South Africans, we are quite resilient. After all, we’ve had our fair...
Lockdown – level 4 – the new normal. To many, the announcement of a downgrade was a relief, but to most of us, what change level 4 will actually bring is not clear. Can you trade? Will this “lessening” of the restriction actually help your business at all?...
The Covid-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Business trends have shifted completely, and so has consumer...
On 9 March, Cadbury launched their annual Easter campaign. The campaign included a grandfather hiding easter eggs for his grandchildren. Who could have predicted that very soon, this scenario would be dangerous, or even impossible in countries like South Africa, where...
“These are totally unprecedented times.” How many times have you heard this saying in the last year? Businesses of all sizes have scrambled to adjust to the lockdown in South Africa. It’s been a few months, and still, no one is sure what the future...
In the time it takes you to read this sentence 20m emails have been sent. That’s why marketing research shows it’s essential for your business to stand out and be top of mind. I met up with Veejay Archary, MD of Black Africa Brand Strategy Design. His company has been...
