“These are totally unprecedented times.” How many times have you heard this saying in the last year? Businesses of all sizes have scrambled to adjust to the lockdown in South Africa. It’s been a few months, and still, no one is sure what the future...
In the time it takes you to read this sentence 20m emails have been sent. That’s why marketing research shows it’s essential for your business to stand out and be top of mind. I met up with Veejay Archary, MD of Black Africa Brand Strategy Design. His company has been...
You’re able to come up with innovative new solutions for the market. You wouldn’t be an entrepreneur if you couldn’t. But can you commercialize your ideas and make them sell? Do you find yourself Googling “how to sell a product” on a daily basis?...
In today’s fast-paced world, every business owner and professional seeks to get more things done in a shorter time. We are all living a busier life. Good thing the retail industry has been revolutionizing ways to provide more convenience to consumers and providers...
On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products...
When you enter a store, you enter that company’s world. How can you make sure you create an immersive, captivating experience for your customers? That’s where shop branding design comes in. Brand identity, like most successful marketing components, is...
