Episode 1 – From flyers to your website

Episode 1 – From flyers to your website

Omnichannel marketing sounds easy in theory. All you have to do is ensure each promotional message your audience sees takes them down a sequence of small goals that leads them to the ultimate goal of being an advocate of your brand. However, products are different,...
How to Sell Through Customer Service

How to Sell Through Customer Service

When we call, email, visit a website or make any other formal inquiry, we are doing so with one intention. To get a solution to our problem. That solution can be as simple as a useful answer to a pressing question. Think about it, how many completely uncertain...