Calendars are powerful branding tools to keep your brand on top of your clients’ minds year round. The end of the year is a great time to gift these business and promotional items to your clients and staff.

Here are a few details to remember when creating your 2020 monthly calendar!

 

1. High resolution images

Ensure that your logo, background images and icons are high resolution files. A high resolution image ensures that your brand will appear at its best once the calendar is printed.

 

2. Include important holidays

Including local and international public holidays and events adds value to your calendar. Adding local school holidays will enhance the value to parents.
 
Also ensure you have the right year! 🙂
Know your 2018 calendars

Know your calendars

3. Know your 2020 calendars

We offer 3 types of calendars:

Wall calendar
These are great for hanging in an office or home.
We offer the following sizes: A1 (59.4 x 84.1 cm),  A2 (42×59.4 cm) and A3 (29.7 x 42 cm).

Deskpad calendar (also known as desk calendars)
This is ideal as a day, week or month planner. They are also a great addition to your desk for taking notes and seeing your schedule at a glance.
We offer the following sizes: A2 (42×59.4 cm) A3 (29.7 x 42 cm)

Tent calendar
These are also an ideal addition to your desk to give you a quick view of the month ahead.
We offer the following sizes A4 (21.0 x 29.7 cm) and A5 (14.8 x 21.0 cm).

 

4. Create provision for notes

This is important for deskpad calendars. Adding quick notes under a specific date, or additional notes on the side, is useful for staff and clients.

 

5. Keep it simple

Do not over-clutter your calendar. Your company logo and slogan will do the branding job for you. You can consider a background image, but ensure it does not clash with, or obscure your logo and slogan. Also try not to use too many different colors, fonts and graphics. A simple rule of thumb is Marissa Mayer’s 5 point rule:

Back in her days at Google, Mayer would tell designers to count a point for every different font, font size, and color on a page. If a page goes above five points, it’s time to redesign.

 

6. Include important contact details

Email address, contact number and website URL are important. Ensure all details are relevant to the type of query you can expect from recipients of the calendars. The phone number and email should be monitored and ensure the URL works throughout the year.

 

7. Other inspirations

You can be creative and include inspirational quotes.
Give it a yearbook feel if it’s for staff. You can also include your product/service offering where relevant.

However, don’t forget to focus on adding value while keeping it simple.

 

Conclusion

A branded calendar is a great tool for maintaining top of mind awareness and adding value to staff and customers throughout the year. Keep it simple, include important details and use high resolution images. We offer 3 types at Printulu; wall calendarsdeskpads and tent calendars. Feel free to place an order for free delivery on our website.

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  2. A quick guide to your 2019 calendar design
  3. Print Ready Artwork – An Easy Checklist

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