The term corporate stationery includes every promotional item (especially made of paper) that your company uses. That means letterheads, envelopes, invoices, stickers, business cards, and so on. But this list also includes USBs, Diaries,Pens, Mouse Pads, and more. 

It’s all in the spirit of giving.

The secret is in giving.  You remember your Aunt Sallie when you drink out of a certain mug? You remember your girlfriend when you check the time on your brand new watch? The same principle applies when you gift useful products to your valued customers. Corporate gifting makes clients feel special and remembered. This feeling and the thoughtfulness of a gift will leave a lasting positive impression.  

What is corporate gifting?

Corporate gifting is the practice of interacting with a customer, employee, prospective client, or partner through a gift to express gratitude and appreciation. There are endless gifting stationery possibilities including gift cards, swag products, and premium items depending on the occasion and job title of the recipient.

Do you need corporate gifts?

The Best Corporate gifts for clients go a long way in helping to boost relationship with vendors, clients, suppliers etc. A small token of your appreciation in the form of a small, but personalised gift can do wonders for your commercial relationship. Imagine the pride a client representative would feel when he gets a pen with his name engraved on it or if he gets a t-shirt with his name printed on the back!

“In business, it’s about people. It’s about relationships.” – Kathy Ireland

What is it about corporate gifting that makes people swoon? 

Everyone likes presents. Everyone. Especially when they’re thoughtful and useful.

If you even bring a slight smile to your clients’ faces, then you are winning. Happy faces mean happy branding and happy memories. A simple thank you card can go a long way when you’re far away.

Corporate gifts are influential relationship builders. They can be a great way to thank long-standing customers for their business and add a personal connection to business transactions. Not to mention adding a subtle reminder of your products and service offerings while you’re at it. Consumers have more choices than ever when it comes to the products and services they buy. And that choice doesn’t end when they sign a contract with you. Customer retention is crucial to sustainable company growth.

Giving a gift is a way to truly show your appreciation for someone in your life and the role they play. And yet we almost never do this  in a corporate setting where we often ask people to be change and where we value them for what they can do for us and for the company.

In short, corporate gifts help your business to:

  • Create goodwill.
  • Strengthen relationships.
  • Enhance your company’s image.
  • Create an emotional connection and positive perception of your brand.

But – and there is a big BUT. You can’t just give anything. For this to work properly in your favour, it needs to be done right.

Thank you card

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It’s all about psychology.

If you know your marketing, you’ve heard of Dr. Robert B. Cialdini. Not ringing a bell? Maybe you’ve heard the term “The 6 Principles of Influence”. Here’s a quick rundown of what these 6 principles are and why it pays to consider them when you’re planning a corporate gifting strategy.

1. Reciprocity.

You have to give a little to get something in return. Cialdini’s first principle of persuasion states that human beings are wired to return favors and pay back debts—to treat others as they’ve treated us. In other words, doing right by others is a good way to get others to do the same for you.

2. Commitment/consistency.

The principle of commitment declares that humans have a deep need to be seen as consistent. As such, once we’ve publicly committed to something or someone, we’re much more likely to go through and deliver on that commitment (hence, consistency).

3. Social proof.

People rely on social cues from others on how to think, feel, and act in many situations. And not just any people, but peers. Cialdini defined social proof as people doing what they observe other people doing. It’s safety in numbers.

For instance, if our coworkers work late, we’re likelier to do the same. If a particular eatery is always full of people, we’re likelier to give that establishment a try.

4. Authority.

Ever wonder why we a tendency to obey authority figures, even if they’re objectionable and ask others to commit objectionable acts? It’s human nature! Accessories, such as job titles (e.g. Dr.) and uniforms, infuse an air of authority, making the average person more likely to accept what that person says. When you are perceived as an expert in an area, other’s will be more likely to pay attention to you.

5. Liking.

What does it matter if you like someone? According to Cialdini, it affects the chances of you being influenced by that individual. People like those who like them or who they perceive as friends. It’s a simple, yet powerful idea.

6. Scarcity.

Scarcity is the perception that products are more attractive when their availability is limited. We’re likelier to purchase something if we’re informed that it’s the “last one” or that a “special deal” will soon expire.

Apply the principles, get the customers.

When you look at marketing from a psychological perspective, it’s easy to see why corporate gifting has become such a big deal. It’s no longer a nice-to-do, but rather an absolute must-have.

Here’s a simple example. Postcard printing is cost effective and, with Printulu’s variable data printing option, personalisable. Add an awesome tent calendar for 2020, and suddenly your clients not only feel values, but have something they can use. This will sit on their desks and they will be reminded of your business all year. Throw in a quick discount that expires soon and suddenly – BAM. Your business is booming even when you are not behind the wheel.

This simple combination of reciprocity, scarcity and liking can have a massive impact on your overall brand appeal – not to mention your December revenue. Just try it! There’s proof in the Christmas pudding:

Corporate gifting best practices

1. Personalise your gifts

Don’t order 30 bottles of wine and send them to all your clients. What about the customer that doesn’t drink wine? What about the customer that is an avid whiskey lover? Consider the receiver of your gift’s likes and hobbies when choosing from a corporate stationery list, and source a gift that will be meaningful to them.

2. Don’t overdo it

If your client pays R2000 a year for your product/service and you send them a gift valued at over R3000, that doesn’t make sense. Keep gifts in proportion to how much a client’s company spends with you to ensure no one feels uncomfortable about the gift.

3. Think outside the holidays

Granted, holiday season is the most popular time for gift giving of any kind. But don’t relegate gifts to the holiday season. Send tokens of appreciation throughout the year. By sending presents outside of December, you’ll avoid disappearing into a heap of gifts all dumped into one corner of the office. Plus, gifts are meant to show your clients you care about their business all 12 months, not just when they’re up for annual review.

Printulu’s Corporate Stationery List For Your Business

Your gift needs to build brand recognition, stay relevant, and appeal to your client. This is a simple, but tough, checklist to crack. To help inspire you and your gift-giving, we have compiled a corporate stationery list below to suit every business!

1. USB Sticks

Printulu offers high quality customisable USB sticks branded with your own personal business logo. We have a range of 3 memory capacities available to suit your specific needs. We offer 4GB, 8GB and 16GB sizes. The branding is done directly on the metal casing, and not with a vinyl sticker. 

2. Diaries

Printulu offers unbeatable brandable diaries in both A4 and A5 sizes for your convenience. Choose from the two different available colours to match your preference. 

3. Brandable Mousepads

Printulu’s brandable, custom mousepads are made from PU (Polyurethane) material, which is an affordable yet highly resilient option. Our mousepads are rectangular, with rounded corners, and come in a standard white colour, so that your printed brand will take the spotlight. Available in PU Leather with a large brandable area of 15x20cm.

4. Brandable Pens

Branded pens are great for maximum brand exposure and convenient to use. They are an amazing marketing tool, as they are practical, lightweight and a bonus is that your clients get to see your brand every day on their desks. Printulu offers 3 different pen types. Ridge, Neo, Rhombus Ball Point pen. 

5. Name Badges

Boost your brand awareness with Printulu’s name badges. The badges are available in 2 sizes and are a standard rectangle shape, which makes them easy to read and your more affordable option. They attach with a sturdy magnetic clip. 

6. Shopper Bags

Printulu offers you the flexibility to design your own branded material bags. We offer quality that will ensure positive brand exposure – wherever the bag goes, so does your awesome brand! 

7. Branded Office Stationery.

Branded office stationery will be used again and again in the office, keeping your brand on the tip of clients’ tongues. Making a branded stationery packet, including our sleek presentation folders and notepads, is a surefire way to stay memorable. This gift also shows off your professionalism. Engaging with other businesses needs by providing useful gifts like stationery shows you’re thinking about your client.

8. Calendars.

Calendars are useful, practical, and easily branded. We have a range of calendars available (see the full range including templates here), including deskpad and wiro calendars. By putting your brand loud and proud on this gift, you ensure that customers will remember you daily.

Here are a few tutorials to help you with your calendar design:

1. Wiro Calendars

2. Tent Calendars

3. Deskpad Calendars

9. Personalised postcards.

A handwritten note is simple, personal, and heartfelt. Putting pen to paper on one of our beautiful letterheads or postcards is a great way to thank a client for their business and build a genuine human connection. A handwritten note is timeless, and it stays that way for a reason.

Further Reading:

  1. Dos and Don’ts of Corporate Gifting
  2. How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions
  3. The 6 Principles of Influence: How To Master Persuasion

Related Articles:

  1. Branding Identity Trends To Look For In 2020
  2. 2020 Marketing Strategies For Small Businesses That You Should Know (Success Guaranteed)
  3. How To Save Thousands of Rands on Calendar Prints! (The Printing Hack No One Told You About)

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