Branding identity is one of the biggest drivers of customer loyalty and brand recognition. We, like you, want our brand to be snappy, memorable, and inspire confidence. Here at Printulu, we do that through consistently providing information on new products, keeping knowledgeable staff, and maintaining a level of undeniable quality in all products (like our great business cards and letterheads)!
Creating a brand identity can be a simple as picking a logo and tagline, or utilising individual brand identity components, like typeface and colour, to create a memorable visual marker of the quality and product you want to deliver. But these components and the science behind them shift every year! For example, Nostalgia marketing may be popular in 2019, but what of 2020? Will brands and consumers still favour pastel shades and typewriter-reminiscent fonts? To help answer these questions today, we examine three branding identity trends set to take centre stage in 2020.
Remember, a brand logo or identity component is only as good as the printers that reproduce them. If you want to keep a consistent brand identity across branded products, check out our promotional items and letterheads. These print strategies are scientifically proven to help improve memorability and consumer impressions.
Logo Trends: On Trend Colour Schemes
Logos are the centrepiece of branding identity. They mark every email, piece of contracting, every poster, and every brochure your consumers see. So your logo needs to be eye-catching, easily reproduced, and inspire confidence. According to Canva and the Paris Fashion Week Marketing Team, three colours are set to rule to logo and branding game in 2020.
- Kira Hyde of Kira Hyde Design says that mustard is such a reliable brand identity choice because of the warmth it brings to any logo. Fashion and Interior design this year have hugely favoured mustard, so if it’s popular with the people, you can trust it to be popular with consumers! It’s also a great alternative to gold. Gold foil is only accessible to luxe brand companies, and mustard offers the same classy aesthetic with a smaller price tag and less of a bourgeoise feel. Tip: White writing on mustard looks excellent on our freestanding units and posters.
- Mint is a great soft colour to make your logo feels uplifting, young and refreshed. Pastels are wonderfully versatile and understated. If your business aims at a younger market, Mint may be the best branding choice for you.
- The colour experts at the Creative Market Blog says Lilac has allusions to royalty, mystery, tenderness, caring, and calm. That’s a pretty good list of references for your logo to build a branding identity.
Iconography Trends: On Trend Muted Palettes, Gradients, and Dreamy Abstractions
Iconography is the language of illustrations. Keeping your website, printed materials, and branding streamlined and thematic is a great way to build brand identity. For example, take a glance at our website and notice the free delivery artistic banner, icon placements at the top of the home screen, and the colour consistency of yellow, green, and red. These weren’t happy accidents! At Printulu, we value quality and our approach to iconography matched this!
In 2020, Venngage and LinkedIn Marketing predict three iconography trends!
- Muted Color Palettes
- This aligns with the discussion about pastel shades above. 2020 is set to be a calming and understated colour scheme.
- Colour Gradients
- Colour gradients basically mean fade-outs. Try applying simple filters to established graphics to renew them, or placing gradient backgrounds on your brochures and flyers. Printulu can help you with that!
- Dreamy Abstractions
- Original illustrations can feel costly for small businesses, but the benefit of them cannot be overstated. Abstract graphics are entirely unique, and this creative style has been used by Asana, Grammarly, and Apple to fantastic success.
Typography Trends: On Trend Fonts and Placements
The rule of thumb in branding identity components is keeping it consistent. Use the same heading style, stick to the same font, and have a placement style that is tried and true. Coming into 2020 we have three trends London Business School Marketing experts say will rule the typography game.
- Less is more
- Minimalism has a massive place in branding identity, and this is especially true on posters and business cards. Your type should reflect this minimalism. Go back to basics, use a small minimalist font, and leave a lot of negative space to create a centred brand. Check out our business cards for inspiration!
- Feature Words
- Use a bold colour, font, or infographic to bring attention to buzz words. Check out our homepage banners for examples of this.
- On this blog, we’ve discussed personalised marketing before, and we pride ourselves on our ability to facilitate personalised marketing (check out our flyers and branded calendars for examples of this). However, personalised typography is about bringing you and your style into the posters and signage that show off your brand. Try handwriting it! Show your real hand, and the consumers will follow.