Posters are the most common form of mass marketing. On the one hand, they can be displayed in high traffic environments (streets, shopping centres, events, bars, cafés etc.) directly to people. On the other hand, posters can be given out as gifts especially for mediums such as movies, where fanatics are desperate for all associated memorabilia.
The ground rules of designing and printing posters are simple, and similar to other advertising media: be accurate, valuable and precise and include only key information, such as unique selling points. In addition, tell people how to reach you (website, telephone number, email, and address at the minimum).
Furthermore, make sure to reach your audience both on a typographical as well as visual level. The poster’s design and layout need to catch the viewer’s full attention. For the best results, use professional design software such as Adobe Photoshop, InDesign, or Illustrator. Also, make sure that your closed artwork file respects all the items on the checklist for closing Your artwork. In the case of you being uncomfortable with the respective design software, we recommend you outsource to a design professional. This is crucial, as a poor design can, in fact, harm Your Flyer-campaign as well as Your business and its reputation as a whole.
What Can I Expect?
We offer you a wide range of configurations to print your posters as you would like them to be: this includes a variety of formats (incl. custom formats), papers, and refinements to best match Your message and design. In addition, Printulu only employs the best printing equipment (offset or digital), to ensure that your posters have the highest quality level. Our process is extremely easy: choose your configuration and quantities online, add the product to your cart, check-out by paying online, and then simply upload your files. Your products will then be delivered to your doorstep – free of charge!
100gsm paper is the most popular paper used for printing posters. This is due to its comparatively low cost at still good quality. In addition, its classy and smooth touch makes it the most commonly used paper for posters.
170gsm paper is Your best choice if you want to have classy and extra strong posters. Essentially, the 170gsm paper is a good way to limit cost while maximizing the impression of your posters.
250gsm paper gives your posters a strong and premium touch and thus stand out in the mass of posters out there. Additionally, the 250gsm paper proves more robust against folds and worn edges. Essentially, 250gsm posters make a lasting impression.
Lamination is the act of covering your posters with a thin plastic film to protect them against water damage, scuffs, and worn edges. Choosing lamination adds elegance and quality to your posters, while enhancing the brilliance of the colours.
What is “bleed”?
Bleed is the area around your artwork that is trimmed off. This allows your design to look as if it was printed edge to edge.
Posters are one of the earliest examples of mass communication and advertising. Early uses were for promoting political parties and candidates, military recruitment, product and service advertising, as well as spreading ideas and encouraging public debate.
Posters have also had a timeless effect on design in how they influenced developments in typography. The limited space and the need to present information clearly, and from a distance, made them a great tool to influence and refine graphic design methods.
More information here.